Ken Betwa aims to develop an agriculture-allied business model with rural communities where producers get a better price for their produce and serve assured quality chemical-free products to the consumer. The objective of the company is to promote collective marketing and aggregation of local commodities, provide quality chemical-free products to the community, work on value addition in Agri-commodities, especially oil seed, provide natural farming inputs to farmers like quality seed, compost, and feeder inputs, and bio stimulant.